By Table of Contents
Introduction
do you guys have a passion for writing? do you guys have a habit of writing diaries? if writing is your passion then it’s time to convert it into a profession. the particular article is mainly focused that how the blogging trend is all-new uplifted with all-new niche and advertising in 2021. read the below article on why blogs fail? the article also focuses on what is really meant by the blog and what should be a typical structure of a blog.
Do you know what does a blog means?
If you don’t know, then you are on the right platform. In early 1994, when blogs initially began, a blog was more common than a personal diary that people shared on various online platforms. In this online journal or platform, you could talk about your daily life or share things you were doing. Then, people thought of an opportunity to communicate information in a new way through online platforms. Then it began the beautiful world of blogging.
What is meant by a Blog?
Definition or Meaning of blog:
A blog was also known as a shortened version of “weblog” is described as an online journal or informational website displaying information in always reverse chronological order, with the latest posts appearing always first at the top. It is a platform or a tool where a writer or a group of writers share their views on an individual subject.
Today, as per the studies and research there aremore than 670 million blogson the webserver. The number of bloggers in the UAE alone is set to reach 41.7 millionusers by 2020.
What should be the purpose of a blog?
There are many reasons and purposes to start a blog for personal means and only a handful of strong and creative ones for business and professional blogging. Blogging for business, website projects or anything else that might bring you money has a particular purpose – to rank your website high on the Google platform, that is to increase your visibility and rankings.
As a business, if you opt to be a blogger, you must be very creative. You rely on customers to keep buying your products and services at the initial pace of business. As after some time, you rely on blogging and content to help you get to potential consumers and grab their attention, and pretend to visit your platform frequently. Without creative blogging, your website would remain almost invisible, whereas running a blog makes you searchable and competitive.
So, the primary purpose of a blog is to connect you to an authentic audience. Another major utilization of a blog is to boost your traffic and send authentic leads to your website.
The more frequent and better with proper content your blog posts are, there are higher the chances for your website to get high ranking and be visited by your target and authentic audience. This means that a blog is a very effective lead generation tool. Add a great call to action to your content, and it will convert your website’s authentic traffic into high-quality leads. A blog also allows you to show your niche authority and build a brand.
Using your niche knowledge to create informative and engaging posts builds trust with your audience. Great blogging with creative content makes your business look more credible, which is especially important if your brand and niche are still young and relatively unknown. It ensures the presence of online and niche authority at the same time.
What should be a Blog structure?
The appearance and structure of blogs have changed over time, and these days blogs include a wide variety of items and widgets. However, most blogs still comprise some standard features and structures.
Here is the standard structures that a high-quality blog will always include:
- The header should be with the menu or navigation bar.
- The main content area should be with highlighted or latest blog posts.
- The sidebar should contain the social profiles, favorite content, or call-to-action.
- The footer should be displayed with relevant links like a disclaimer, privacy policy, contact page, etc.
What differentiates a blog from a various web pages?
Blogs always need frequent updates. excellent examples include a food blog sharing meal recipes or a company writing about their industry news.
Blogs also promote better reader engagement. Readers and visitors have a chance to comment and voice their different concerns and opinions and thoughts to the huge community. Blog professional owners update their site with new blog posts regularly.
Millions of blogs are started every year but most of them fail to take off. The reasons are various and not easy to list down as each case is different. However, some reasons are the most common ones and are also easy to spot. This makes them easy to avoid too. in this article, we’ll discuss why blogs fail what are the most common reasons for failure.
The problem is, many people are either unaware of these issues, or they fail to understand their severity. In this way, many bloggers, who start quite well, fail to reach the intended value. Surprisingly, the blogs started by many people fail even when those bloggers are highly capable.
This makes it necessary to intervene and provide them with some perspective on the reasons for the failure of blogs. In this article, we’ll take a look into the most common reason why blogs fail. This is based on our years of experience.
We hope to provide complete information to you so that you can avoid these blogging blunders. Let’s discuss why blogs fail and the most common reasons for failure.
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Blogs fail due to some silly mistakes
This is the most annoying reason for us. Not because it’s the most difficult to resolve but because it affects the most talented ones. Otherwise qualified bloggers end up making silly and childish mistakes and fail as a result. This makes it even more painful for them.
These mistakes range from copying other people’s content to not being patient enough to wait for results. Many bloggers fail due to following someone else’s passion for an idea. Others fail due to their love for money more than their passion for their niche. This never works.
Still others think they can become successful by using only SEO techniques. These people would succeed only if they provided quality content with average SEO optimization. On the other hand, some of them think that SEO is not important at all, and therefore completely ignore it.
Our advice: Don’t try too hard to please others but be considerate for your customer’s feelings and aspirations too. Try to strike a balance between money and passion, between SEO and quality of content, between hard work and smart work.
Blogs fail due to lazy content strategy
In our experience, if you don’t have clear content strategy goals before you start a blog, you’re all set up for a failure. There are exceptions for artists and already famous people. But these don’t work for ordinary people like us. We need a strategy and a plan to make things work.
This plan includes the type, quality, quantity, and the reach of content. It also includes the analysis of your audience and what they want. Your audience might be a young population and they might be interested in fun and games only. In that case, it won’t suit you to create philosophical arguments or Shakespearian writings.
This makes up for a lazy content strategy and with that, you’re destined to fail. So, before you start, it’s necessary to develop a content creation and content marketing strategy. Otherwise, you’re going to regret it later.
Also, if you don’t know how you’re going to market your content, you‘ll lose on your potential clients too. This is another one of those silly mistakes that makes it difficult for bloggers to succeed. Make sure you create a good blogging strategy and market your content well too.
Our advice: Create a killer content strategy.
Blogs fail due to Bad professional habits of bloggers
Habits make people successful or a failure depending on their nature. Good and professional habits make you a professional. While bad habits provide a great reason for the failure of good blogs. This is important in every field and blogging is no exception either.
Good blogging habits include planning and scheduling for your content and other related tasks. This helps out in clearing your vision and therefore making a good strategy. Other habits include time management and performance evaluation at every step of the way.
Without these productivity-enhancing habits, you miss out on much and fail in blogging. Many bloggers who are super talented and have great ideas, fail to become successful due to a lack of discipline and a good work ethic.
Bad habits include wasting time and focusing on the wrong tasks. They are all over the place with a lack of planning and a clear schedule. Their content is as lazy as they are and thus their blog fails.
Our advice: develop strong and powerful habits that will empower your blogging.
Blogs fail due to lack of Competitor analysis
Imagine you are a shopkeeper in a local market. Let’s say you are providing a product at 100 dollars when your next-door shopkeeper is providing the same product for 80 dollars. Worst yet, you don’t even know they are less expensive and are getting all the clients. Can you expect customers to come to you in this case?
Of course not! You’ll not get any customers unless you lower your prices or provide something extra on the side. This could be a simple value addition or a service for free. Otherwise, you can forget about beating the competition.
The same is the case with blogging. There are millions of blogs out there and you need your to stand out. It won’t happen unless you know your competitors and provide something better to visitors than they are doing. You can only know that if you know your competition well.
Many bloggers fail to conduct market research and competitor analysis. This sets them up for failure right from the start. Does this demand that you know Why Blogs fail? and the Most Common Reasons for failure.
Our advice: conduct thorough research. If you don’t know how to hire a professional from Fiverr for this purpose.
Blogs fail due to Wrong niche selection
There is always a debate between materialism and idealism. In this case, materialism refers to money while idealism is all about passion and love. Many people will advise you to choose a highly lucrative niche, even if you detest that. Others will tell you to follow your passion and forget about the money.
Truth is, both of these views are problematic and are not very helpful. Many bloggers fail due to this mistake. Some of them focus on the niche that they love, while others only go for money in a niche.
When you follow your passion and forget about the material value, you end up creating art instead of business. If you’re into that then that’s great. But most of us need money to support our lives, so that will not be feasible for us.
The best option, in this case, is to work on a niche that is close to your heart and something that you care about. With that, you also need to know its material value and how you can monetize it properly.
Our advice: Strike a balance between money and passion when selecting a niche.
Blogs fail due to failure to monetize properly
A great start, with wonderful content and an adorable outlook of your blog, still it fails. Perhaps not in terms of visitors or traffic but in terms of generating income. This makes it a problem for digital marketing professionals who start new in this field.
Many blogs fail due to the failure of monetizing their blog properly. Many don’t even know how to do it, others fail to do it at the proper time. The timing here is important because some bloggers get affiliate links and AdSense subscriptions too early when there is not enough traffic on the blog.
This is a problem for many affiliate programs as they have restrictions and conditions for generating revenues writing a fixed amount of time. If you fail to do that, they withdraw their affiliate links and you’re left with a failed monetizing strategy.
Our advice: Monetize your blog properly at the right time.
Blogs fail due to irrelevant content
A blog about cars may be able to run content about speed racing but it won’t be able to publish content about trains successfully. Many bloggers do that and fail as a result. Irrelevant content is a more common problem than you may realize. It’s a common thing for why blogs fail, and what are some common reasons for failure.
There are a good number of bloggers who think they only need to put text on their blog and Google will give them a rank. That’s not how it works. If your content is irrelevant, it’ll result in a high bounce rate and your blog will become less and less popular with time.
Our advice: Stay relevant to your niche and publish valuable content.
Final Thoughts
In this article, we discussed why blogs fail, and what are some common reasons for failure? We have outlined these reasons for you. Now, it’s your job to avoid these mistakes and learn from other people’s experiences. Doing that, you’ll avoid these reasons and as a result, will be successful in your blogging and digital marketing career.
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