Introduction Are you guys aware of the word SEO? Have you guys come across the term SEO? Let me provide a brief introduction to you to a new tool of digital marketing SEO. The complete form of SEO is Search Engine Optimization is defined as a process of improving and adding quality and significant quantity to the website, which affects and uplifts the growth of the company or website. It is the primary elemental tool for engaging the organic and authentic audience and traffic for the website or platform. The article is written to introduce the readers to a brief and short idea about how SEO works and Why SEO in digital marketing takes time. How can one say that SEO is an essential tool for any marketing? The answer is just here. SEO comes up with the enlisted things below. \tQuality of traffic. You can attract all the visitors globally, but if the visitors are coming and visiting your site because Google tells them you're a resource for Apple computers when really, but actually you're a farmer selling apples, that is not quality traffic and that has to be kept in mind. Instead, you want and wish to attract visitors who are genuinely interested in the products you offer and visit your website regularly or frequently. \tQuantity of traffic. Once you have the right people clicking and visiting the website content and genuinely interest through those search engine results pages (SERPs). \tOrganic results. Ads make up a significant portion and component of many SERPs. Organic traffic, also known as authentic traffic, is any traffic you don't have to pay for. SEO and marketing SEO is an integral and elemental part of digital marketing. It is responsible for taking your website visibility to a higher position and keeping you above all your competitors. It increases website visibility, user traffic, conversion rate, and ROI. Do you guys have any idea about various SEO tools? There are hundreds of free SEO tools out there, so we want to focus on only the best and most helpful to add to your toolbox. Tons of people in the SEO community helped vet the SEO software in this post (see the note at the end). To be included, a tool had to meet three requirements. It must be: \tWidely used and recommended by the SEO community \tOffers above-board value + actionable data \t Actually, truly free The tools are categorized by SEO function. \tGoogle Search Console. One of the top SEO tools, Google Search Console, is a collection of services you can be used to determine how the search engine views and rectifies your website. \tSEMrush. \tBuzz Stream. \tDream Host SEO Toolkit. \tMoz Pro. \tLinkody. \tOntolo. \tHubSpot's Website Grader. SEO and digital marketing You would have probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool. However, even if you have a basic understanding of what it entails, you may still not have a solid grasp of this complex and multifaceted creature. SEO is made up of multiple and a variety of elements. Knowing what they are briefly and how they work in yielding the growth and marketing of the website is key to understanding why SEO is so important. In short, one should know that SEO is significant because it makes your website more visible, attractive which means more traffic and more opportunities to convert prospects into organic visitors. Beyond that, one should also know that it is also a valuable tool for brand awareness, building relationships with prospects and visitors, and positioning yourself as an authoritative and trustworthy expert in your field. So, without further ado, here's everything you need to know about SEO and why it's vital in today's digital world. \tThe various valuable key elements of the SEO are- \tKeyword research \tCreative content \tLocal SEO \tSearch engine marketing Why SEO in digital marketing takes time? Why SEO in digital marketing takes time? Well, SEO takes time to work and that’s not a secret in the digital world. We all know how important it is to optimize our content. Any digital marketing expert will tell you the importance of SEO. There is a valid reason for this and a good digital marketing agency knows it all too well. SEO is a wonderful tool to gain traction online. Any search engine requires a proper SEO setting to provide the users with the best possible results. It is then the job of content creators to ensure that their content is SEO optimized. But the question remains, why does it take so much time for SEO to work? Well, there are technical reasons for that and you can understand them only by having some basic knowledge about how a search engine works. We’ll explain that briefly in the coming paragraphs. Why SEO is important? But first, let’s take a peek at the importance of SEO. There is already enough written on this subject so we’ll just say this, SEO is the boost your content needs to reach at the top position. It’s kind of a fuel that helps your content reach its full potential in a minimum time. A good quality content with average SEO will rank at an average place in a search engine index. On the other hand, an average quality content with great SEO will be ranking higher in search engine rankings. That’s why it’s imperative to optimize the content to the maximum extent. Regardless of the quality of SEO done, it’s still a time taking process. Let’s now know what that is and what factors are responsible for this delay. Why SEO is a slow and time taking process? Now to our main question, Why SEO in digital marketing takes time to work? The reason for this delay is the way a search engine works in terms of finding new content. If you’re in digital marketing, you must have an idea of the quantity of the content being produced online every second. On top of that, there is the issue of the quality of the content. It’s the job of a search engine to gather all that content and analyze it. And produce it before a searcher when they enter their query into the search box. There are three steps involved in this process. Crawling At this stage, the search engine bots, called spiders, sniff around for any new content out on the web. Any new website, web page, article, video, or any other type of digital content will be found by the spiders at this stage. The crawlers give the information back to the search engine servers and the next step, called indexing starts. Indexing Indexing is the process of listing or storing the content at the server so that it can be accessed by the searchers online. At this stage, the search engine just takes the record of the crawled content and places it at the disposal of the person searching. Ranking Ranking is where the quality takes precedence at quality. Here, the content is sorted out in terms of its value for the users. If it’s a good quality content, Google starts to give it better rankings so that more and more people can access it. On the contrary, if the content is of average or below average quality, it’ll be pushed down to the bottom. This process aims to provide the users with the best search experience and let them have the best quality. This is where you see the results of your efforts. If your content is of good quality, and you’ve done a good job at SEO, you’ll see it at the top of search engine results. Why the wait should not deter you from doing SEO? The answer is about the purpose of your work. If you’re trying to rank higher, you need to do the SEO. There is almost no other way around it. You can’t just expect a miracle to happen. No doubt there are other ways, and some are pretty effective too. But these are not free. SEO, on the other hand, is free if you can do it yourself. If you can’t, you can always hire an expert from Fiverr and get it done without much hassle. IN the meantime, you can rely on some other methods to boost your content. These methods are a little expensive but are still worth your money. What can you otherwise do? Google ads It is an effective way of reaching out to your customers. The prices vary for different fields and different days, but mostly, the rates are reasonable and within the reach. For website and blog marketers, this is the best way to market the content. Social Media Marketing This is an effective way of getting more audience without doing SEO. Again, the flip side is the money you have to pay to market your content. But, the positive about social media marketing is the range that you have at your disposal due to the sheer volume of people on social media. Display Ads These are the ads that you see when you visit a website. These ads are placed on different websites and can be placed by experts. You can get good traffic from these ads. For your money, they give you enough value in return so are useful for your content marketing. Creative content There are three fundamental pillars of any marketing strategy. In these three pillars, content aids are the most important as they can engage and retain the audience for a longer time. Consistent, creative, and concentrated are the central three “C” crucial for a content writer to include in their unique content. High quality and SEO effective content always work as an invaluable asset for the brands, which Improves the audience’s engagement and significant retention. A range can encourage more audiences to participate in the brand or platform. Delivering the most effective and informative content can help the customers and visitors to come back and visit the site. Keyword researching Keywords are the words and phrases people type and frequently search into search engines to find what they're looking for. For example, if someone wants to buy a new jacket, you might type something like "men's leather jacket" into Google. Even though that phrase consists of more than one word, it's still a keyword. Keywords are a vital tool to help various indexers and search engines find relevant papers. If database search engines can find your journal manuscript or the keywords appropriately in the content, readers will be able to find it too. This will increase the number of people reading your manuscript and likely lead to more citations. Keywords are essential because they tell search engines about the content of your website's page. FAQs Q.1 Why does it take a bit longer for SEO to work in digital marketing? A major factor for the SEO taking a bit longer to work effectively in digital marketing is the competition factor for maybe the particular niche or the content. The major competitors of the company may be working more powerfully on the SEO than others which may extent your SEO effectiveness and make take a longer time. Q.2 Is SEO a slow process? Usually, SEO is never to be said a slow as turtle process. But yes, one can surely say that SEO can be time taking process because of multiple factors. SEO takes time to reflect on the board. Q.3 Does SEO really work effectively? Yes, of course, SEO may take some time but it works effectively. The whole process of Fine-tuning an attractive quotient of the website is done by the SEO which is way better for the users and readers to avail the important information. Summary To sum up this article, we’ll emphasize the importance of SEO in the initial stage of the article. As the article proceeds, various topics are covered in the subheadings like how SEO is important in digital marketing and what exactly are SEO tools. And as for our topic is concerned, Why SEO in digital marketing takes time to work, we’ll close by revising the major factors. These include the mechanism in which a search engine works. With the processes like crawling, indexing, and ranking, and other tools like basic keywords and most creative and engaging content, it takes time to reach a good ranking. This slows down the process and thus we see SEO as a time taking process. Regardless of the time taken by SEO, the effects are long-term, inexpensive, and are more valuable than any other paid advertisement method. So, our advice, do your best at SEO and develop an SEO-friendly website, and then don’t give up too early if it’s taking some time. SEO is worth the effort and worth the wait. Always remember that. I hope we have given enough basic information about SEO and its importance.