Social media trends in digital marketing – The Statistics

Let’s look at some of the Social media trends in digital marketing and the Statistics related to digital marketing.

With changing trends and techniques on social media, strategies of marketers have also been diversified. Social media examiners release their surveys annually. The purpose is to make us aware of the surprising statistics and shifts in the social media marketing industry. These are the trendiest statistics that make the campaigns stand out. The survey is mostly conducted for a sample of around 4500 individuals who are highly active on social media. It also covers small businesses having social footing which gives us an overview of what worked for them throughout the year.

The survey also shows how people of different genders, age groups use social networks.

In this article, we’ll be focusing on providing you with some concrete data. This will enable you in taking your business marketing decisions with the utmost authority.

Let’s dive into the statistics to analyze some interesting information.

Social media has increased exposure of marketers

Well, this information will surprise you as there is a big jump observed from last year figures. Besides the ever-changing trends, the audience still gave a positive response. From 87% in 2018 to 93% in 2019, the number has shown an increasing trend. All the credit goes to innovation in social media in the form of increased business exposure.

Besides exposure, the sales rate has also jumped from 53% in 2018 to 72% in 2019, showing a large spike. This analysis shows that business on social media is becoming vast. So, the statistics and trends in social media show that investing in social media and digital marketing will be a fruitful investment.

Top platforms that marketers love

A little contradiction was observed in the channels which the general public used as well as the marketers. 94 % of marketers used Facebook, 73% used Instagram, 59% used Twitter, 58% used LinkedIn & 54% used YouTube for marketing.

It is the need of the hour to remain active on more than one platform to target more audience. What surprised us in this survey is that marketers were usually forgetting the other most used platforms by the public.

The marketer’s approach comes out to be a bit different.  They are counting on twitter the most while giving not much importance to Pinterest and Snapchat. From the public point of view, Snapchat is becoming more and more famous among youngsters. While women spend most of their time on Pinterest.

Facebook is the most dominating platform among its competitors in getting more audience and bringing revenue to the marketers.

According to the survey, 59% of marketers were on Twitter and they were planning to increase this activity too. While among the public, the usage of Twitter has shown a decline from 23% to 19%.

Despite this fact, we can just wonder why marketers are moving away from the crowd.

Social media marketers must prefer messaging

There is one thing that needs much improvement for sure i.e messaging. Audiences love to communicate with marketers telling about their experience, discussing products, and want the best response from the marketers.  Nevertheless, only 38% of marketers were making an effort to increase customer engagement. This percentage was also a minimum from last year. There is a serious need for marketers to look into it.

With the new advancement, Facebook is also planning to bring ease for the marketers. Combining messages of different apps into one app will surely help the marketers to go for effective communication. This initiative by Facebook seems can work in favor of business activists.

There is a need for marketers to change their style. Being social is what matters the most in gaining a good audience. They have to realize the importance of messaging. This is shown by the statistics and trends of social media and digital marketing. 

Facebook Paid Ads versus organic efforts

Surprisingly, marketers are more into investing in ads on Facebook than organic efforts. This shows their belief in the power of Facebook ads. We can’t deny the fact that ads attract a lot of audience and tell the world what you are up to. Getting a lot of reach, ads do play a major role.

While the case is different for other platforms. For twitter, 35% of participants were planning to increase their organic activities while only 21% believe in the power of ads.

Instagram does great with organic posting. 69% of participants were going with this approach while 55% were willing for ads.

In both the above platforms, organic contents pay off in your campaigns however, Facebook doesn’t follow this trend. As per the survey, 59% of participants were going for the paid sites while 51% were in favor of Facebook organic content participation.

We can’t deny the importance of paid ads and organic content as both play a major role in making your strategy work.

Social media usage trend among different age groups and genders

With advancement, social media usage has been continuously on the increasing side. But the vetted trends seem to decrease among the youth. Facebook usage has decreased from 79% to 62% among the youngsters. The usage of Snapchat remains constant with 62%. While Instagram is the only social media platform, still gaining the interest of youth, with a growing percent from 64%-66%.

According to the survey, elders are becoming the new users of social media outnumbering the youth. Facebook is one of the most beloved apps among the elderly.

Among the two genders, women are surprisingly spending more time on social media. For Facebook, Instagram, and Pinterest, most active members are the women, almost six in every ten audience.

These usage trends are an eye-opener for the marketers to make strategies for gaining more from different platforms. They should look at things happening to the social media world from a different angle.

We have discussed the general marketing statistics above. Let’s find the social media marketing statistics of the top platforms individually.

Trends on Twitter

The survey says that 53 % of the audience prefer online shopping and get brand updates from Twitter. In buying something, Twitter plays a vital role in making decisions for around 81 % of users. Twitter is impacting the users in a way more than what was originally anticipated.

The importance of customer’s endorsements cannot be denied. As per the survey, 70 percent of followers on twitter retweet content of your business activity if they are satisfied. That’s a handful of satisfied customers soliciting your brand on social media on your behalf.

As far as promoted content on Twitter is concerned, it can result in undeniable positive changes in your sales. If you opt for promotional tweets, your offline sales can be boosted up to 30 percent.

That’s awesome, right?

On Twitter, your business activity and content depends on the number of followers you have. The more the followers you have, the more chances of sales conversions you get. Survey figures depict that more than 70 percent of a brand’s followers make sales from the brand.

Marketing statistics of Facebook

Audience like visual content more than the one with text only. Innovative pictures gain the audience attention at once. The same is the case with Facebook ads. 75 to 90 percent performance of a Facebook ad depends on the best selection of pictures. Watching ads is a boring thing and people usually prefer to skip them. But visuals can make them stick.

The video ads with subtitles are on average 12 percent more viewed than a normal ad. Long titles are not preferred much. Four-word title is good to go with a link description of 15 words.

According to the survey, Facebook is still the best media for the influencer market.

LinkedIn a trustworthy platform for marketing

A trustworthy or more importantly a professional platform is LinkedIn. For professional or industrial content, LinkedIn is the best choice. For LinkedIn, the posts having a link attached get more views. It is estimated that they receive 200 % more interest of the audience.

The posts having a question, asking for viewpoint or discussion engage 50 % more users.

Pinterest marketing statistics

Pinterest is a great platform for the business related to e-commerce. Almost 89% of users buy things via Pinterest branding, making it one of the biggest platforms for marketing purposes. 60 % of the audience prefer to search on Pinterest for any designs than searching a catalog.

Instagram an effective source in marketing

Instagram is the most famous social media app used widely among the youngsters and women. Brands also prefer to post more on Instagram knowing its usage statistics. As compared to Facebook, Instagram is 58 times more preferred by the public.

People not only use Instagram for entertainment but almost 50 percent of followers of business users are quite active. Visiting a website, shopping, searching, or sharing a post are the most followed steps on Instagram.

Final thought:

Keeping your business to a single platform is not beneficial in this world of competition. Using different platforms for brand promotion is vital for success. How to tackle the need for socializing on more than one platform? The statistics will help you in analyzing a preferred choice.

For achieving success, you have to first follow the trends on every platform and make strategies according to them.

We hope this article will help you in getting the insights of what to value and where. For learning from professionals, you can visit Fiverr Learn and get the best courses. Also, you can hire an expert for your needs from Fiverr.

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