1 billion monthly active users, Instagram remains one of the most important platforms for brands looking to engage their target audience. Using the right color palette is crucial for creating an Instagram profile that stands out and resonates with your followers.
In this post, we’ll explain everything you need to know to develop an effective and aesthetically pleasing Instagram color scheme.
Why Your Instagram Color Palette Matters
- According to Oberlo, posts with a single prominent color receive 24% more likes than more colorful images.
- Research by Kissmetrics found that 85% of consumers cite color as the primary reason they buy a particular product.
- Colors evoke emotions and associations that can attract your ideal followers. For example, blue elicits feelings of trust, green represents growth, and red signifies excitement.
- A cohesive color palette creates visual brand consistency across your profile, allowing followers to recognize your content in their feeds.
Your Instagram feed’s color scheme can make a huge impact on your brand image and audience engagement. But with so many options, how do you choose the right Instagram color palette?
Follow these five simple steps to find the perfect color theme that represents your brand.
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Step 1: Pick Your Primary Brand Color
Start by identifying the main color used in your current branding. This will help followers instantly recognize your posts.
- 73% of customers say color increases brand recognition 
- Brands using color psychology boost brand recognition by up to 80% 
- Stick with your established brand color as the anchor for your Instagram palette.
Step 2: Understand Color Harmonies
- Next, study basic color harmonies like monochromatic, analogous, and complementary schemes.
- This color theory knowledge will allow you to pull together cohesive, pleasing palettes.
Step 3: Blend and Balance Colors
- With your primary color chosen, blend in complementary hues. Use lighter tints, darker shades, and neutrals to round out your palette.
- Balanced palettes use 3-5 colors
- Popular pairings include blue/orange, purple/yellow, red/green
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Step 4: Test Palette Options
- Use a color palette generator to experiment with different color schemes. Evaluate how each makes you feel.
- Apps like Canva and Coolors make it easy to visualize and compare options.
Step 5: Establish Brand Guidelines
- Finally, settle on your brand color palette and document it in a style guide.
- Consistent use of your chosen hues will boost recognition. Share palette guidelines with anyone else creating branded content.
With the right Instagram color palette, you can build a cohesive, recognizable, and visually appealing brand feed. Take time to explore different color harmonies and choose a combination that represents your brand story and vision.
How to Choose Your Brand’s Color Palette
Start by picking 1-2 primary brand colors that represent your company identity and values. Some tips:
- Look at competitors in your industry to inspire, but don’t copy exactly.
- Use colors associated with your brand, products, or services.
- Consider the emotions and associations you want to elicit.
Next, use the color wheel to identify complementary or analogous secondary colors. You’ll generally need 3-5 total colors.
Popular palette options include:
Monochromatic: Different shades of one color
Analogous: Colors side-by-side on the wheel
Complementary: Opposite colors on the wheel
Triadic: Colors evenly spaced on the wheel
Neutral + Color Pop: Neutrals plus one vibrant shade
Building Your Palette in Design Apps
Use handy apps like Canva or Adobe Color to develop and experiment with palettes. Take inspiration from photos relevant to your brand.
Pro tip: Add some grayscale to enable more flexibility while maintaining color harmony.
Consistent Use of Your Chosen Palette
Once you’ve created your palette, apply it uniformly across your Instagram grid and stories. Use your colors for:
- Overlays and textures
- Text and fonts
- Product photos
- Creative embellishments
This thematic use of color will give your profile visual polish.
Benefits of an Effective Instagram Color Palette
With a refined, intentional palette guiding your Instagram presence, you can:
- Build brand recognition and loyalty
- Curate an overall aesthetic that attracts your target audience
- Evoke desired emotions and associations from followers
- Develop a distinguished visual identity in your industry
- Boost engagement and reach on one of the world’s most influential platforms
The right color scheme is crucial for an impactful brand image. Take the time to develop a palette tailored to your company and audience. With strategic use of color, you can take your Instagram profile to the next level.
Tips for creating a successful Instagram color palette:
- Choose colors that complement each other.
- Use a limited number of colors (two to four is ideal).
- Be consistent with your color palette throughout your feed.
- Use a color palette generator to help you create a palette.
- Experiment with different colors until you find a palette that you love.
Creating an Instagram color palette is a great way to improve the look and feel of your feed. By using a limited number of colors that complement each other, you can create a more cohesive and visually appealing feed.