SEO is a great way to increase traffic to your website without expensive ads and social media marketing. Your traffic, if generated through SEO, will be organic and long-lived. For that purpose, you must know how to write good SEO content.
Search Engine Optimization or SEO is a great way to enhance your website visitors for digital marketing. In fact, there is no better way available for increasing traffic that does not die down after an initial spike. Organic traffic, one that is generated through customer searches and not through marketing, is fruitful, both short-term and long-term.
Keeping in view the importance of SEO for promoting and spreading content, this article will explain how you can write good quality content that has optimization for search engines.
Before we explore the topic in detail, understand that SEO is based purely on common sense. The rocket-science, if there is any, comes after the utilization of common sense and basic ideas to your content.
For this purpose, we’ll start with non-technical aspects before we delve into the most intricate details.
Why you should not start with SEO?
Yes, SEO is extremely important but it’s not the foundation upon which you build your blog or website. The foundation is your brand, service, ideas, or product that you want to sell or promote. Once you know your service well, only then you can create content that sells in digital marketing.
If you don’t know about your ideas, brand, or product in detail, you cannot possibly do an effective SEO.
How may you know your product?
Well, the answer is simple. Do the research!
Let’s suppose you want to sell shoes online. What factors you must consider before creating the content?
- Demographics: which age group you are targeting
- Geography: Which area, country, or region you’re selling your product to
- Trends: What are current marketing trends being followed
- Type of your product
- Colors, material, usefulness, and value addition potential of your product
- Competitors and other brands with similar products
When you know some of these details, you know your product well. Now you’re ready to create the content and start digital marketing.
With these details, you’ll write the content that contains words related to the above categories. For example, you want to sell climbing shoes in Canada. Your content will contain key terms related to Canada, Shoes in general, and climbing shoes in particular.
Now, let’s suppose you want to target only the female market. You must then add words and synonyms that are related to women climbing activities and also to the type of shoes you’re selling.
Keyword matters most
The next step is keyword research. Now, for this purpose, your goal is to find key terms that people usually search when they go to Google to buy a product. Again, common sense will be of prime importance.
For example, assume that you want to search for leather jackets. Will you ever start your query on Google with a tall leather jacket? You won’t. You’ll probably search large leather jacket or an extra-large leather jacket.
In that case, will it ever be helpful to add such words to your content? No! So, what should you add to your content? For starters, you should add searched phrases as described above.
Google search is the simplest yet most effective tool for beginners in such cases. When you search something on Google, its autofill function shows relevant and most searched phrases. This should give you an idea about what to add to your content.
High volume, low competition (Low hanging fruit) keywords
The aim is to find keywords related to your product that are searched frequently enough to generate a good amount of traffic. Along with that, they must not have too much competition to make it impossible to rank against big shot competitors.
Look for the traffic as well as the competition on those keywords. If you find such keywords for your content, that’s where your SEO success will start.
Add keywords to your content, intelligently!
The next step in the question of how to write good SEO content is to actually write the good content. Here, you must not go crazy about the keywords. Be intelligent. Remember that your main purpose to create a blog or website is to add value to people’s lives.
Your content should solve problems for people. It should increase knowledge or awareness about your brand through value addition. When you have that in mind, you create the content of quality rather than just focusing on SEO and search engines.
Thus, you must create valuable content with keywords added for SEO. It shouldn’t be the other way round. Do not create content for search engines. It won’t work.
Wait for the magic to happen!
SEO takes time to work! There is no quick fix to that. In some cases, a content ranks within weeks. On the other times, it might take months or even years to rank high at SERPs. Therefore, be patient and wait for the content to take root on the search engine index.
Digital marketing is a highly competitive arena where many large brands are competing for dominance. This creates difficulty for up-and-coming services or products to rank higher. Websites with hundreds of dollars budgets are not easy to compete with.
That’s why it’s imperative to keep your hopes up and faith strong. Keep working and keep creating content relevant to your product and service and sooner or later, the magic will happen. It has to!
And in the end..!
SEO is a great way to enhance traffic to your blog or website without paying for expensive ads. There is no substitute for good quality SEO content and this must be kept in mind. With the right kind of strategy and product, your campaign will gain traction and success will be on your doorstep.
Just know that every good thing takes time and every great thing happens with persistence and hard work.In