Digital marketing is vast and sometimes becomes overwhelming for newcomers. There are a lot of opportunities in this arena but also different challenges that make it difficult for new startups. We know how intimidating the process can be and how it can affect the morale of young entrepreneurs. Keeping that in view, we decided to put together this special guide where we’ll tell you how to start digital marketing in 2021.
The process is fairly simple and only needs a laptop and a working internet connection in terms of hardware. However, in terms of hard work, there are challenges involved. There is a requirement of creativity and persistence and the whole process tests the nerves of rookies.
The good news is, it is a logical process, one that can be learned if you’re truly inspired to start digital marketing.
In the next few paragraphs, we’ll explain the whole thing, and in the end, we’ll share a special tip with you for ultimate success.
So let’s get started then.
First, get the skills needed in digital marketing
First things first, get the skill set necessary for digital marketing. If you wanted to play football, wouldn’t you go to a club to learn the basic skills and techniques? If you wanted to fly an airplane, wouldn’t you first get the essential training?
The same is the case with digital marketing. You’ve got to get the necessary skills before you can begin in this field. For that, you can follow a teacher, a mentor, or you can learn from Fiverr the required skills.
You can also take courses on our website and become a professional. The point is, don’t try to do everything by yourself without help from seniors and experts. You can always learn how to start digital marketing in 2020.
Work for someone already in the digital marketing
This is important and helps you learn the deep and meaningful insights into this field. Obviously, the person who wants you to work for them will not let you easily. They will grind you and get the maximum out of you as they are paying you. There you’ll learn how to start digital marketing in 2020.
In this process, you’ll learn things that you can’t otherwise learn. Also, the pressure you feel when you’re working for someone else will mold you into an expert. Also, you can learn some essential emotional intelligence skills and communication skills when you work for someone professional.
Pick a good mentor and start working. Pay our dues!
Define Your Niche in digital marketing
Once you’ve learned the essential skills required in digital marketing, you’re now ready to move on to the next level. That is, defining your niche in digital marketing. At this stage, it is assumed that you are now working for some time in the field and have a basic understanding.
Some tips of choosing a niche are given as under:
- Know your passion and chose a niche that is related to that
- Start a niche that you know much about in advance.
- Don’t imitate others in choosing a niche. They have their strengths.
- Don’t choose a niche just for the sake of money. You won’t make any if you’re not passionate.
Develop the business model that suits your niche
Next is developing a business model that is related to your niche and works best for it. For that, one option could be to make a website from SiteGround and develop it into a profitable digital marketing hub. Another option could be an eCommerce store that started at ExpandCart for maximum profit.
The point here is that you must know what kind of business model suits your niche and what you want to achieve with this business model. For an online shopping website, your marketing strategy will be entirely different than a clothing outlet online. So make sure you develop a business model according to your niche.
Start your website or blog
At this point, you’ve learned the skills, identified the niche, and developed a business model. Now it’s time to get into the real world of digital marketing. It all starts with a website or blog. It could be a marketing agency for someone else’s content, products, services, etc. Or it could be a product of your own. Either way, the basic aim is to reach maximum people and generate more and more leads.
This is the starting point and there is no other way around it. A company without a website is rare these days. No good brand is without an updated and professionally developed website.
If you can develop your website then that’s great. If not then no worries. You can hire someone from Fiverr and get expert help.
Create killer content
When you’ve developed your website, next comes the content creation. There is a separate sub-branch of digital marketing called content marketing but here we’ll only discuss content creation for the website.
The most important element of digital marketing is the killer and engaging content. It is called the king of digital marketing and rightly so. All the hard work comes to no avail if the visitor on your website leaves without reading or interacting with the content on the website.
The best-known websites and digital marketing firms have great content that makes the customers and visitors convinced and inspired.
Thus, create unique, original, engaging, and accurate content for the visitors.
Go full-throttle on social media
With the creation of content, social media will help you a lot too. This will help you reach your customers hear from them directly and interact with them at a personal level. Social media is also a great source to spread brand awareness and helps reach your message across the world. This increased the traffic to your website.
Also, social media creates a psychological effect among the visitors. It makes them connect with you on a human level instead of just bot interactions. With time, you get more and more followers that helps people trust you more and more as they feel that many others have had good experiences with you.
Create a brand out of your website
When you have created great content and also reaching your customers through social media, brand creation and awareness should be a natural consequence. People should start trusting you if you are working with integrity.
In this regard, you can improve your brand marketing through paid and organic promotions. One way to do this is to optimize your content in terms of SEO. If you are indexed at higher-level pages on Google, people will trust you more. This is a psychological phenomenon. People tend to like websites that are well-liked and frequently visited by many other people.
Be persistent and regular
Final advice in this article on how to start digital marketing in 2020, you need to be regular in posting content on social media, website, and blog. If you post great content one day but skip the next three weeks, your visitors will not be regular either. They’ll miss much of your content too.
Also, people who are not persistent but talented are way behind the ones who are comparatively less gifted but are focused and work tirelessly. In this race of hare and tortoise, hare seldom wins.
So, never lose focus on your work, and always post content regularly. It could be daily, weekly or even fortnightly. But your visitors should know that too and believe me, if you’re creating great content, they’ll be waiting for your article, video or post.
Our Special Tip for startups
Now is the time for our special tip that helped us get through all this while making good money in the process. We understand that new startups are sometimes short on cash. For that, we recommend you affiliate marketing on your website. This is extremely effective. Many networks offer associate programs and by promoting their products, you can earn good money.
One such network is CJ that offers a good amount by promoting their products. Similarly, Amazon offers a very good commission and is very popular in digital marketing. This will help you earn some good money without having posted a lot of content on the website.
The benefit of Digital Marketer During COVID-19 Times
Move over, traditional marketing, and here your reign is over. Although a few facets will remain intact such as printed material, it doesn’t have to reach consumers. In contrast, digital marketing allows consumers to purchase in a heartbeat. A significant highlight of digital marketing is that it’s executed electronically and online. Therefore, it makes it easier for marketers to reach consumers, whether it be through social media, PPC, search engines, video, or e-mail.
Digital marketing serves as an oxygen line for businesses. In today’s world, the global gap between consumers and companies has narrowed thanks to globalization. It allows companies to increase their brand awareness by having a solid social media presence, digital ad strategy, and SEO. Consumers love to stay informed — high-quality digital content such as ebooks and blog posts tends to suit consumers well. For example, a steady high conversion rate of downloaded digital content is a good indication of a high customer retention rate. Consumers should always go home happy.
Businesses can manage without digital marketing for a while, but eventually, being out of sight and mind leads to becoming outdated. Companies and platforms are shooting themselves in the foot when they don’t indulge in setting up their digital persona.
Consumers are glued to their phones, whether spending time on social media, reading articles, watching videos, or searching for products. Thanks to Google’s free marketing tools, such as Google Analytics, Google Search Console, Google Ads, and Google Trends, digital marketers can access valuable consumer data. The consumer data from these tools allow digital marketers to find bottlenecks and set up specified campaigns. It’s vital to be where the consumers are hanging online.
Q.1 How can I learn digital marketing in 2021?
Different ways to learn Digital Marketing
- Enroll in paid digital marketing courses.
- Read digital marketing books.
- Read digital marketing blogs.
- Watch videos on YouTube.
- Do an internship.
- Follow influencers on social media.
- Listen to a digital marketing podcast.
- Watch webinars.
Q.2 How do you create a social media strategy for 2021?
Seven Tips for Your Social Media Strategy in 2021
- Jot Down Your Goals.
- Learn About Your Audience.
- Carefully Plan Your Content.
- Humanize Your Brand.
- Optimize Your Post Frequency.
- Use Social Media Tools.
- Monitor Your Efforts.
Q.3 Is digital marketing a promising and successful career in 2021?
High-value and entertaining content has immense scope for growth in India in 2021. If one is looking to make it as a content writer, digital marketing is known as a lucrative domain. Now is the time to utilize your writing skills and upskill to incorporate different formats of the content, scripts, SEO, and many more.
Q.4 How does one start a career in digital marketing with no experience?
8 Steps to Start a Successful Digital Marketing Career
- Get to know the basics and research of digital marketing.
- Start your website and platform.
- Become an SEO Expert for your website.
- Get a Google Ads Certification if one can.
- Master Facebook Ads Advertising as possible.
- Become an expert in Google Analytics for the website.
- Get a digital marketing job as a freelancer as well.
- Get a real internship.
Q.5 Is digital marketing blooming in 2021?
While eCommerce ad spending growth is likely to slow slightly in 2021 as things start to return to normal, growth is anticipated to be around 29.8% in 2021, showing that eCommerce advertising is still expected to deliver results as we advance, especially with more consumers turning to online channels.
To sum it all up, digital marketing is sometimes difficult for newcomers but the effort is worth it. There is a good amount of money and you can work with your passion that provides work satisfaction. How to start digital marketing in 2020 is the question you need to ask yourself and try to search for the answers in this digital world.
Remember, there are no free lunches! There is no success without hard work. Shortcuts, black hat techniques, and spam will only land you in trouble. It will ruin your career so make sure you stay away from that at any cost.
Work hard, be persistent, create good quality content and use social media effectively. You’ll soon be among good earners and soon enough will be among the leading digital marketers.