An idiot with a plan beats a genius without one! A team goes to a field without any plan but a lot of potential and talented players. They lose the match to a team with average players but with a winning strategy. That’s how important it is to create a winning content marketing strategy.
And, the best strategy is the one that incorporates all the aspects of a business. Every business is different but there is no difference when it comes to the importance of a winning strategy.
In digital marketing, some things help create a winning strategy. These factors are a reason for success and failure, and many businesses ignore these factors, only to regret later. On the other hand, the successful companies go to great lengths in making a good content marketing strategy and reap the benefits later.
We know how important a good strategy is for a digital business. That’s why we will explain it here in this article what factors you need to weigh in before making a winning strategy for content marketing.
Also, we’ll tell you about the most important questions about How to Create a Winning Content Marketing Strategy that you must answer before making a good strategy.
So, let’s start with the basics.
What are your goals in content marketing?
Why are doing content marketing and what do you want to achieve with it? Could you do something else instead that you’re better at? Is this something you’re passionate about? These questions will clear out your mind and will help you establish goals for your business.
The first thing you need to know is the purpose of doing this work. Content marketing is all about passion and creativity and without these ingredients, there is no way you can become successful.
Below are some of the questions you must answer if you want to succeed in content marketing in 2020.
- What do you want to achieve in 2020?
- Why is it important to do this year?
- What is your inspiration for a new content strategy in 2020?
- Do you have a specific goal in mind for this year?
- If so, do you have it carefully outlined?
When you have these questions answered, you’ll end up clearing the confusion. Next, you need a plan for carrying out that goal.
So, first thing, specify your goal for content marketing strategy in 2020.
What is your niche in content marketing?
When you’re already working in content marketing, you already have a niche defined. But, if you’re new to this, and just starting in 2020, then you need some serious research before you start. Niche is probably the most important factor of content marketing strategy as it defines the type of content you want to create.
We suggest that you take out a piece of paper and pen and start making a list of ideas that suit your niche. Make a tree on the paper with a niche at the bottom and branches as all the ideas for the content. When you know the niche, in essence, you know the problems and requirements of your audience.
For a course on niche selection and marketing, you can go to Fiverr and learn from an expert there.
Who is your target audience in content marketing?
Next is another important question that is linked to the first one. Who do want to reach this year? Is it the same audience as before, or do you want to expand your reach to new customers? If it’s the old ones then you probably know who they are, what they do, and what is it that they are interested in.
But, if it’s a new audience that you want to target, then you need to know them before you can get to them. For that, you can work on the data available to you. Data like age, gender, occupation, etc. are all the indicators that give you an idea about the interests and requirements of the people that you want to target.
If you want to analyze your audience and don’t know how to do it, go to Fiverr and hire an expert for this purpose.
Create a unique content for marketing
This point cannot be overstated enough. The importance of unique content is primarily in digital marketing and there is no better substitute for this. There is no substitute at all for unique content. If your ideas are copied or borrowed, then you won’t go too far with them.
The only thing that makes your website stand out against all the other ones are unique ideas.
And for a website to stand out in terms of design and performance, you can go to SiteGround and get yourself a great website.
Pay attention to customers: Feedback is your friend!
Next is when you’ve created the content and have published it online. There is always going to be some kind of feedback. It can be negative, it can be positive, but that’s not the point. The point is, are you learning from that feedback or not. If it’s positive, then you need to double-down of your efforts for that content. If the feedback for something is negative then you need to either modify it or change it altogether.
Without feedback, you can’t make improvements. It helps in making good decisions based on customer expectations. In today’s digital marketing, there is no place for something that is not liked by the customers.
Research these questions before you start:
In the ending part of the article, we’ll enlist some of the most important questions that you must ask if you want to start content for digital and online marketing. You can answer these questions on a piece of paper and edit them if you get some new information.
Make sure you don’t go blind in creating a winning content marketing strategy in 2020
1. Who will be reading your content?
Let’s say you create great content that is amazing for toddlers. You publish the content but it’s a failed attempt. You wonder what went wrong when you had created such amazing content. Well, what if you published the content on a website meant for teenagers and not for toddlers.
This might seem a silly mistake but it’s just an extrapolation of something that happens every day. Amazing content is published on a website that is popular among teens. The only problem, that content was meant for older people instead of teenagers. Result, everything goes to vain, all the effort wasted.
So, make sure you know your audience.
2. What channels will suit your content?
Again, are you planning to use the channel that suits your content? Is the website the best medium for your new article or should you publish it on LinkedIn for a more engaged audience? Is your YouTube channel better for publishing a video or it is your Twitter account that will generate more leads?
These are all important questions and you must know the answers through analysis of the content and the mediums you’re going to use. For images, you can use both your blog and Facebook. For audio, you may want to start a podcast, etc.
The bottom line, you must know what channel will be best suited for your content.
3. What problem will your content be solving?
Billions of words written on millions of websites and only a few are useful for some people. There are a lot of websites that do not add value to our lives. They don’t solve any problems for us. They are not useful at all.
This is important when you are devising a content marketing strategy. You must have a list of answers for this question, what problem are you solving? Why should a person read your content? Why should they watch a video that you made? Why should they read or share the infographic you create?
The answer usually involves a solution to a problem faces by the people. If your content solves a problem, it will be popular. If not, then it won’t go anywhere.
For example, if you’re working with CJ, you might be providing products to people who need them at their doorstep.
4. What makes your content stand-out?
Why you’re content? Why not the next article, or video, or an Instagram post? What’s so special about your picture that people should react to it or share it with others? Why people should tell others about an article that they read on the internet that you wrote?
The answer probably is the presence of creativity and uniqueness in the content. People liked it because it was different and it provided some value. It was not just another long article from a website, it was interesting and was a great read. This must be remembered when you want to create a Winning Content Marketing Strategy.
So, make sure your content is valuable, interesting, unique, and creative. Without that, it won’t stand out.
Final Thoughts on a content marketing strategy
In the end, if you want to Create a Winning Content Marketing Strategy, we’d like you to come up with a plan for your content. To create a winning content marketing strategy, you must be realistic in your approach and do a threadbare analysis. It must include the facts, analysis, goals, strategy, and customer feedback. With these questions answered, your strategy will be a winning one.
For more information, check out our Content marketing course. For an eCommerce website, you can visit ExpandCart and start your own business in 2020. With it, you can help people stay at home by providing products at their doorstep.
Blogs drive traffic, engage customers through the content, keep the outlook of the business fresh, and help establish your persona as a brand. They are super-effective when it comes to building long term relationships with your visitors. Due to these and many other benefits, How to Create Winning Content Marketing Strategy?blogging is important for digital marketing.
A good and creative blog post can earn you thousands of new visitors if it goes viral. And, it does not have to have millions of views like a YouTube video to attract your traffic. Only a thousand views of your blog post can be more effective than any video or Instagram post.
The reason for this is that they help you rank higher in the web browsers. With one great post, dozens of other posts become popular too. And this becomes a permanent benefit as many of these visitors choose to stay through subscriptions.
For the above and many other reasons that we’ll discuss in this post, blogging is highly recommended edictally for digital marketers and generally for everyone who can write well. For a detailed answer to our subject question, stick around and read this post to fully understand the importance of blogging in digital marketing.
Why blogging is a great idea for digital marketing?
Blogging is a great idea for digital marketing for many reasons. You need blogs for generating traffic, engage with your customers, update them about new trends, and write your opinions about the things you care about. In the process, blogs also earn you extra money. In brief, blogging is important for digital marketing.
Let’s discuss the above-mentioned factors one by one. Firstly, about generating traffic, blogs are a big help. Google knows about your website through the content. It ranks your website according to the quality of the content and the interactions customers have on the website. With blogs, you get the most interactions through new content now and then.
Secondly, blogs are the best source when it comes to engaging with your customers. When you write about a new update or something that you care about, it allows you to express yourself. Through this, you reach out to your customers and build a long term relationship.
Thirdly, you keep your website updated which is a big help for Google ranking. New updates attract new and existing visitors alike. Both visit the website to read about your post. This helps search engines to rank your website higher as their logarithms are designed to up-rank the popular posts.
What advantages blogs have over other digital marketing channels?
Let’s now list the advantages blogs have over other marketing channels. This in no way means that you should not use another channel. That would be a big mistake. The purpose of this list is to make you realize the importance of blogs and why they are indispensable.
Mostly, blogs are used in unison with other marketing channels and play their part in marketing funnels. They are an intermediary in lead generation and lead conversion. With blogs, you can turn many leads into successful sales.
Also, blogs are now integrated with the websites and hardly any website is there that does not use one. They are personalized and conversational which makes them user-friendly and accessible. Many articles published in one blog end up on another one later, this enhances the backlinks of a website.
Here are some of the advantages blogs have over the other marketing platforms.
- Blogs are cheap and inexpensive
- They are low maintenance
- You can easily manage them single-handedly
- They are a great driver of traffic through SEO
- They are super-SEO-optimized
- You can easily write a blog post a day if you’re a writer
- They are great in link building
- Content marketing needs a blog
What are some of the limitations (and their solutions) of blogging?
Blogs are not superheroes. Even if they were, even superheroes have limitations, right? Some limitations make it imperative for digital marketers to use different channels along with blogs. Most of these limitations are a product of new technologies.
One of those limitations is the reach of blogs. While it’s true that blogs are influencing, they are mostly silent. What it means is that they are not glaring and loud like other digital marketing channels. But, we’ll explain why blogging is still important for digital marketing.
Consider social media, for example. It has a gaudy outlook and has a lot of following. Almost everyone has one or more social media accounts these days. But not everyone reads blogs, right? This makes it difficult to reach out to customers through blogging. Digital marketing professionals solve this problem by using social media to promote blogs.
The sheer volume of users is not in favor of blogs. Today, billions of people use social media. This however is misleading sometimes. In marketing, social media is not as effective as blogs and websites are. The conversion rate for blogs and websites is way higher than that on social media.
Thus, blogs are low in volume of visitors, however, they are high in conversion rate.
How a blog will help me in digital marketing?
Blogs are a big help in digital and online marketing. They generate leads and have a high conversion rate. They are extremely effective in creating brand loyalty and long term relationships. They will establish your brand authority through expert-led strategies and personal insights.
Besides, you can earn a good amount of money by monetizing your blog. This will help you considerably. You can earn money by generating leads for someone else’s product or service, and you can also earn by using your blog. Thus, blogging is important for digital marketing.
For this purpose, you can use ad-campaigns, social media ads, and pay-per-click ads on your blog. You can also promote other blogs for money once you have enough traffic. Currently, many bloggers are making a good amount of money just by posting about their traveling and adventures. People love to read them and this helps them generate good traffic. This traffic then generates a good income.
Most importantly, a blog will help you in creating a good quality marketing funnel. Also, a persuasive blog post can help customers decide to purchase the product. With products more in demand, your marketing income goes up. And all this can only happen through a good blog.
Should I focus only on the blog for digital marketing?
Do not make this silly mistake. Some people are amazing writers and have a great talent for creating high-quality blog articles and posts. What they do wrong is that they ignore other marketing channels. In 2020, it’s impossible to generate good income if you ignore other more popular marketing channels.
Social media is everywhere, blogging is not. This can be fixed by using both in a way that complements them both. Use social media for content marketing and use the blog for your content publishing. Use every platform you can use on the internet to create brand awareness. Your blog should become a brand in itself.
You might think blogging is all about writing or creating website centric content. But, this is not effective if you’re not promoting your content on other platforms. A successful blog is the one that establishes itself as a brand. People know many blogs not because of a post or article, but by its name.
Also, you can create tools and free services to go with your blog. Many good blogs are doing that quite effectively. This generates brand loyalty and spreads the word about your blog. You can create a lead magnet through a free service.
To sum it all, you must know why blogging is important for digital marketing to use it effectively. The above discussion must have convinced that blogging is not only useful, it’s a necessity. With their benefits ranging from traffic to income generation, brand awareness to lead generation, content marketing to email marketing, blogs are essential.
The important thing to remember is that not every blog is helping a website generate more traffic and income. Many bloggers make mistakes that cost them a good number of customers. Also, a lot of them are not familiar with the skills needed for successful blogging. In that case, you can learn the skills from Fiverr and enhance your revenues.
Finally, there is no benefit in focusing only on blogging. There are video-based blogs now called vlogs. Also, social media is a huge part of digital marketing that must be used along with blogs.
In short, blogs are super useful and effective when used with other digital marketing platforms.