Digital marketing is the trend of the century. It is versatile, has many channels and almost anyone can do it through one channel or the other. The problem is, do you know how digital marketing works? Because if you don’t know that then how can you get started in online and digital marketing.
But, not knowing is not a problem as long as you’re willing to learn. And also because we’ve got you covered there. In this article, we’ll explain how digital marketing works and how you can benefit from it if you’re planning a career in this wonderful world.
We’ll start with the basic principle of digital marketing, its practical application in the field, lead generation, and channels of which you can choose to start in digital marketing. So, let’s start this chapter in our guide.
The basic principle of digital marketing
According to USA Today,
“The aim is to create a “funnel” to push users through. Then to encourage them to take a specific action at the end of the funnel”
In simple words, if you want to sell a product, you would attract attention to that product. Once you’ve got the attention of the potential client, you pitch your product to them and help them decide in your favour. After the client decides that your product is the one they need, they purchase that product. That’s the end of the ‘funnel’
The funnel is the series of steps that should ideally end in the sale of your service or product. So, as a corollary, you can imagine that the larger the funnel, the larger will be the result. For its practical application, let’s learn our next concept.
The practical application of digital marketing principle
Now, you’ve learned the basic principle, it’s time to apply this to the real world of digital marketing.
The first step is to create brand awareness for lead generation. The platforms that work best for this purpose are social media, email marketing, and community websites, etc. You create an ad campaign to attract the attention of the customers. If your ad is good then the customer will be attracted to your website.
Next, you engage that customer that has come to your website through brand awareness. For that, you put great content on the website. It starts with the landing page of the website where they must get a clear idea of what are selling.
Finally, if the content is convincing, they go to the target network and make a purchase. Otherwise, they return. This means the funnel you’ve created has loopholes and needs improving.
How lead generation works in digital marketing?
Lead generation and lead magnets are two frequently used terms related to digital marketing. It is necessary to understand what they mean because they play a pivotal role in the process.
Lead generation is the first step in digital and online marketing funnels. This is about creating brand awareness. At this stage, you initiate the interest of the consumer in your product or service. This is the basic element and cannot be ignored. The better your ad campaigns are, the better will be leads generated for your brand.
How it works in digital marketing is that you create as many channels of lead generation as possible. Social media, mainstream media, video sharing websites, information websites, email marketing, LinkedIn, etc. are all the channels that you can and should use for lead generation. For this purpose, you can hire someone from Fiverr.
Once you know what lead generation means, let’s now discuss briefly the channels you can use for digital marketing and lead generation.
Ways and channels in which digital marketing works
There are multiple channels for digital marketing and each has its benefits and limitations. For a successful marketing campaign, we must utilize every one of them to create maximum leads.
· Social Media Marketing
First, we discuss Social Media Marketing. That’s because it has become the most effective method for lead generation. Billions of people log in to third-social media account every day. They like, share, comment, and follow billions of posts 24/7.
Also, there are now social media celebrities and influencers that shape people’s opinions about many products and services. This makes it the largest funnel of digital marketing. Its ability to let people share the posts easily is the single most effective character that sets it apart from all other platforms.
So, make sure you don’t ignore this channel at any cost. If you need any training in this regard, visit Fiverr for the latest courses that will make you a professional in no time.
· Email Marketing
Second on our list is email marketing? Now, you might be thinking, why we moved from social media to an old method? Well, that’s because it is surprisingly effective. And it’s almost free. You need an email account and some good writing skills to set up an email marketing campaign.
There are more than 3 billion email accounts and many people log in to their emails at least once a day. It is the choice for formal settings and businesses use email marketing for almost all of their communication. This creates a great B2B marketing campaign potential.
This is also effective if you’ve built an eCommerce store at ExpandCart and want your customers to reach your website.
So, make sure you don’t forget this medium when you want to start a digital marketing career.
· Search Engine Optimization
Third, on our list is SEO or Search Engine Optimization. This is a prerequisite to website marketing. Website marketing is the core of digital marketing but like all cores, it is deep within the edifice. There are layers around it that are only accessible through tunnels. One of those doors to website marketing is so.
Let’s say you have a great website that is attractive and engaging. But nobody knows about it. If someone googles a product available on your website, they don’t reach it as there are dozens of websites on the first page of Google. These are all SEO optimized websites and will get maximum traffic.
For this purpose, you make your website see optimized to create more and more leads.
· Website marketing
Fourth on our list is the core of digital marketing. This is what we want the customer to reach at any cost. For this part, we create tunnels and funnels so that people can discover this treasure. In the ancient world, all roads led to Rome, in the digital marketing world, all roads lead to our brand website.
Once we have a customer reach our website, we want them to stick around and check out all the parts and products on our platform. From here, our purpose is to convince our customers to purchase our service or product. For that purpose, we must have great content on our website. And, that’s our next topic.
· Content Marketing
Fifth on our mind is content marketing which is meshed with website marketing and social media marketing. It’s the gateway to lead generation because a customer sees first the quality of content and then decides to stay for more.
In today’s digital and online marketing world, there are perhaps more content media marketers than motor mechanics. But that doesn’t mean they are all making good content.
Instagram, YouTube, Facebook are some of the examples of content marketing and that’s where the whole competition is. Your job is to beat that competition with creativity and ingenuity. Create the content that makes the customer click the link to your website. Once that happens, your website must have the content that matters to the customer. From there, they can buy the product you offer on your website, or go to the affiliate website network. The channel we discuss next.
· Affiliate marketing
Sixth, we want you to know about the wonderful channel of affiliate marketing. This is one of the most effective passive income methods. All you need to create a website of SiteGround and create great content. Next, you connect to an affiliate program such as CJ and attract visitors. For getting more visitors you can use other marketing channels such as email and social media.
Affiliate marketing is especially lucrative for people passionate about a product or niche. For example, an athlete can start affiliate marketing of her favourite products she used on the field. She’ll be an expert in this niche and will, therefore, be successful with much less effort.
· PPC advertising
Last but not least is PPC (pay-per-click) advertisement method. This is used to drive traffic to a website. Google ads and Facebook ads are the most used mediums for this channel. In this method, an advertiser pays the publisher a fixed amount when the ad is clicked by the customer. The customer then lands on the target websites.
In the end, we’ll emphasize the need to utilize all the channels for digital marketing. The purpose is to create a net as large as possible. As mentioned earlier, the larger the funnel, there greater the traffic to the website, and the greater will be the sales.