Top 10 content marketing books to read in 2021

Introduction

We’ve brought the 10 best inspirational books for all the content marketing professionals. An intelligent person learns from their experiences; a wise person learns from other people’s experiences. And, one of the most effective ways of learning from other people’s experiences is by reading books. In inspirational books, the experts give us the nectar, the most important lessons they have learned in their life. In that way, we can learn about a person’s life experiences within a month. That’s pretty awesome. In addition, book reading helps you in making good decisions. There are several examples that you can relate to your life and thus make a better sense of the process. With similar situations that the author had to deal with, you learn better responses to your challenges. Besides, there is much to learn from your field that you can only find in quality books. There is a reason why readers are called leaders. It’s all about learning more and more about the work that sets you apart from others. This eventually helps you become the top performer and, thus, a leader in your field. With this in mind, we have brought the best inspirational content marketing books.

 

10 Best inspirational content marketing books

Below is the list of the top 7 best inspirational and motivational books to read in content marketing. There are a lot of great books in the market, but we selected the ones that benefitted us the most. These are carefully chosen books that will enhance your understanding of the field, its concepts, its challenges, and the opportunities it has in store for you. These books will help you with all the aspects of online marketing, including social media and other forms of digital marketing. Let’s start with our top 7 inspirational books in content marketing.

1- Epic Content Marketing by Joe Pulizzi

Joe Pulizzi is one of the starters of content marketing. He started content marketing right after Google came along and had extensive experience. He’s the founder of the Content marketing institute and has worked for many clients worldwide. In his book, Epic Content Marketing, he explains the principles, strategies, tactics, skills, and rules. His insights are precious as he is one of the most acceptable content marketers in the world. This is our first among the 10 inspirational books in content marketing. This groundbreaking book, Epic Content Marketing by Joe Pulizzi, outlines the methods and techniques to outshine your competitors. It tells you how you can break through the clutter of content marketing and become successful with marketing less. No doubt, this is one of the best inspirational content marketing books available.

2-Content Inc. by Joe Pulizzi

This is the second book among the 10 inspirational books in content marketing. This is another excellent read from Joe Pulizzi. It outlines a six-step process for building a business. His focus is always on entrepreneurs, but he is sick of traditional and banal approaches; for that reason, his book presents practical and straightforward ways to create a business through excellent content marketing. The book’s primary theme is to build a company by building an audience and creating great value-based content for them. His six radical steps are:

  • The “Sweet Spot”: This is the identification of your talent and abilities and your passion.
  • Content Tilting: At this step, you tilt towards the place where there is less or no competition.
  • Building the Base: Here, you establish the core of your business. It can be a website or a blog or a channel etc.
  • Harvesting Audience: This is where you use tools and channels to reach out to your customers and make them stick to your business.
  • Diversification: Here, you expand your reach into other channels of content marketing
  • Monetization: Now, you have gathered enough traffic, you can start thinking about making money.

3-Everybody Writes by Ann Handley

Ann Handley is well-known among content and digital marketers around the online world. In the digital world, she has been among the top performers herself and knows the ins and outs of content marketing. She has been featured in Entrepreneur Magazine and is working with MarketingProfs. On top of that, she is the author of more than five books. She has written one of the best inspirational content marketing books. In this book, Everybody Writes, she gives us clues to the most effective content marketing strategies. With her experience and insights, she provides some great tips for writing engaging and meaningful content. She is a big fan of creativity and emphasizes this point rigorously in Everybody Writes. The book’s full title is “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and is a must-read for content marketing professionals.

4-They Ask You Answer by Marcus Sheridan

Marcus Sheridan, dubbed a “web marketing guru” by the New York Times, is a big name for marketing in the digital world. He is the founder and president of The Sales Lion. His career in content marketing is an envy for many is he has a lot of respect around the online marketing world. He has inspired many new and rising individuals and has helped them become successful. He is also an author at The Entrepreneur Magazine and is a content marketing speaker. His book is a must-read for both new and experienced content marketers. The insights he provides are valuable for anyone wanting to become successful in this field. Highlights from “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer” include,

  • Importance and methods of web presence for a company
  • Building trust with the customer that creates a loyalty
  • Tactics that worked for every industry in line with success

5-The New Rules of Marketing and PR by David Meerman Scott

David Meerman Scott is a leading entrepreneur in digital marketing. He has a keen interest in the field that borders passion. Most notably, his works are published in leading online and offline magazines and publishing. His book has been remarkable in the current era as he focuses solely on current trends. Most of his work is related to content marketing, but he is a speaker, author, and entrepreneur himself. In his book, The New Rules of Marketing and PR, he outlines the methods, strategies, tactics, and skills for succeeding in today’s digital and content marketing. He has included blogs, viral marketing, podcasts, and many other new content marketing channels that make his word extremely valuable for today’s entrepreneurs. “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly” is a must-read for anyone interested in digital marketing. For content marketers, this one is also one of the best inspirational content marketing books out there.

6-Content ‑ the Atomic Particle of Marketing by Jaimy Szymanski and Rebecca Lieb

Jaimy Szymanski and Rebecca Lieb have worked in this field for more than a decade and know all the inside stories of this world. They have immense experience and are veterans of digital and online marketing. There is no shortage of expertise and knowledge when it comes to both these individuals. This book, Content ‑ the Atomic Particle of Marketing, is an excellent guide for those who want to make their business one of the best in town. There is no shortage of material in this book, and it all is super-relevant. Content marketing is an art, and this book explains all the colors and shades that go into creating this art.

7-The Content Code by Mark Schaefer

Mark Schaefer is an internationally acclaimed author and speaker. He has written about a dozen books on digital marketing, content marketing, blogs, social media marking, and internet-related subjects. He is one of the leading content marketing experts and has been around in this field for more than a decade. In this book, the content Code outlines essential strategies for making the content engaging. He has presented six strategies to create content that will reach millions of people with minimum effort. His major points include the psychology of sharing the content, practical approaches to make the content shareable, and much more. For content marketing professionals, this is an essential book.

  1. Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human by Kevin Lund

Have you guys ever noticed that each of us sees more than 5,000 marketing messages every day? Companies and platforms are trying to find new methods to cut through the noise and reach their target audience. In this book, you’ll surely learn why it is critical that your brand moves beyond service and price and connect with the hearts and not just the minds of your audience.

The author herein the book discusses how today’s customers want a conversation with your brand before they act. This book will also show you how to earn your audience’s attention, how to provide value at every touchpoint, how to tell a memorable story, how to listen and not sell, and change your tone to get better results. The author also outlines brands’ rules to increase sales and establish a lifelong connection with their customers.

  1. Master Content Strategy: How to Maximize Your Reach & Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson

 In this book, you’ll surely learn how to create a unique content marketing strategy from an author who was a business owner and a marketing consultant.

This book is also good enough and explains that organizations often fall into the fake trap of creating content one after another without actually figuring out how each piece fits together in a mess. This book will help you glance at a lifecycle approach to content creation and make the right content at the right time.

Discover how to create meaningful content and learn how to map out monthly, quarterly, and yearly content marketing plans that guide your content marketing efforts in the right direction to maximize your reach and increase your bottom line every time you publish a piece of content.

 

  1. Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way by Justin Champion

In this book, you’ll surely learn how to develop and implement an effective content strategy for the better near future. This book also provides:

  • A step-by-step process for attracting the right organic people.
  • Turning them into leads and, ultimately.
  • Customers.

We all know that content is the king, so how do you create the right approach to customers and visitors who will come to you? The author here in this book explains how your content s should be valuable, relevant, and consistent.

This book also shows you how to create a unified content strategy, explains the power of storytelling, generates compelling content ideas, plans a long-term content strategy, develops a content creation framework, and extends your content’s value.

 

FAQs

Q.1 Which is the best-known form of content marketing?

Blog Content Marketing is known as the best form of content marketing. Blog posts are known to be most effective when used strictly for good, like most types of content marketing. Rather than blogging about how your newest product will change lives, it would be best to write about your products or services.

 

Q.2 What is good content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.

Q.3 Can reading books help you with content marketing?

Yes, on some professional note, one can say that reading books on content marketing can improve your skills and helps you gain some knowledge about the content marketing.

 

 

Final Thoughts

Content marketing knowledge comes through hard work, experience, and time. There is no substitute to experience, though. Luckily, we can learn from our own experiences as well as from other people’s experiences. This makes her learning process fast and more reliable. We also know from other people’s mistakes and try not to repeat them. This is why books are so important in our life. They give us knowledge about things that will happen in the future and prepare us for them.

For this reason, it is highly recommended that you start reading these books as soon as you find the time. Make it your next priority, and you’ll thank us later. The bottom line, reading makes you a better professional! 

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