Common Affiliate Marketing Mistakes
New affiliate marketers have many things to learn. They can either learn by making mistakes of their own or they can learn from people who have already made those mistakes.
An adage says, “Smart people learn from their mistakes, wise people learn from other peoples’ mistakes”. In this article, we will discuss Common Affiliate Marketing Mistakes that many affiliates make.
It’s better to study those who are successful today and heed to their advice as they have been through all at some stage of their career.
Team SPI has had those experiences as well. We learned from our seniors and avoided their mistakes but ended up making some of our own. Now it’s your job to avoid all those mistakes by learning from us.
And if you end up making your own mistakes then that’s ok. One day you will also be telling others of your experiences and insights.
So in this chapter, we have compiled some of the most common mistakes that new affiliates and even experienced ones too make. These mistakes cost your business a lot and must be avoided.
Without further delay, let’s discuss the ten most common mistakes people make in their affiliate marketing career.
Selecting a niche that you are not passionate about
One of the most Common Affiliate Marketing Mistakes is when some people read about affiliate marketing on the internet. And, they are convinced to be an affiliate marketer as they find the field lucrative.
They go online and search for some products that are profitable for other affiliates. Seeing the amount of profits, they decide they want to start that niche too. Little do they know that not every niche works for every person?
There is a reason why someone else is successful in the given niche. They are passionate about it. Either they are veterans of that niche or they have used the products themselves.
Do not make a mistake of choosing a niche just for the sake of money. You will end up hating it and won’t be able to create valuable content either. It will end in a disaster.
Always work with a niche that drives you, which you are passionate about, and actually care about delivering value to the customers.
Selecting wrong products
This is another one of the most Common Affiliate Marketing Mistakes that people make when they start in affiliate marketing. Product selection is as important as selecting a proper niche.
Many affiliates do not conduct any research before selecting the products and don’t have a clue what customers are looking for. Some people select good products but promote them at the wrong time.
For example in the Christmas season, people buy gift items. If you are working with a relevant niche but do not promote those products then you won’t be able to benefit from all the sales.
Make sure you have selected the right products and promoting them at the right time as well.
Recommending products that you wouldn’t buy for yourself if you needed
This is another Common Affiliate Marketing Mistake that affiliates make. They promote the products they don’t even trust themselves. This is mainly for monetary purposes and the affiliates are mostly unaware of the quality of the products or whether they will work or not.
There is a simple test for promoting a product or ignoring it. Ask yourself this, if you needed to use a similar product for yourself, would you buy it? If the answer is yes then the product is good to be promoted. If the answer is no then the product is not worth promoting even if there is good money in it.
The commission you’ll earn will come back to haunt you in the form of customer mistrust ghosts.
Always promote products that you trust and will gladly buy for yourself if needed.
Promoting a product that has no real value or role
This Common Affiliate Marketing Mistake is a little tricky to understand. You must have seen products in some houses that do not make sense to you. Things that people buy because they see the commercial on the television and are convinced by the marketing tactics of the promoters. Once they buy that product, they realize that the product is meaningless and does not add value or quality to their life.
Do not promote such products. They are not meant to improve the standard of living of people. The manufacturers of those products are swindlers who never get a repeated customer but that doesn’t hurt their business as they are one-timers anyway.
You on the other hand need the trust of your customers and returning buyers. Therefore, always promote products that improve the quality and wellbeing of the customers.
Ignoring the customer feedback and audience experiences
Again, this is a Common Affiliate Marketing Mistake that many affiliates make when starting their career or even in the later stages. The most important factor in improving the quality of a service is perhaps a feedback. Constructive criticism and customer feedback are gauges that help you measure your service.
Unfortunately, many affiliates either totally ignore this aspect or are not good at productively taking criticism. They either ignore it completely or flip out in reaction and flat out blame the customer for a bad experience with a product.
This does not harm anyone but the affiliate. The customer has already purchased the product, the seller has made a sale, but an affiliate business works on trust and trust only. In marketing, it is said that it is three times as hard to make a new customer as to retain an old one.
Therefore, take note of the customer feedback and improve the quality of your service accordingly
Getting stuck with old ideas
Many affiliates start amazingly. They are passionate, creative, and are willing to try new things. After some time, however, they lose steam and become too reliant on old and familiar ways. This is dangerous and can prove lethal for an affiliate website.
Every day, new affiliates are entering the market and the competition is fierce. In such cut-throat competition, only the adaptable and innovators survive. There is no place for banal and clichéd ideas and content. People love creativity and punish copycat behavior even if you are copying your ideas over and over again.
This leads us to our next mistake that many affiliates make.
Driving traffic from one source only
This is a problem with many associates. In this day and age, there are plenty of platforms available for driving traffic to the affiliate website. Regardless, many associates depend on one or the other platform and fail to combine the whole power of social media and the internet.
With the popularization of Facebook and Twitter, many associates get stuck with these two platforms. But the truth is, there are many other platforms that successful affiliates are using to their advantage.
Websites like QUORA, TUMBLER, PINTEREST, INSTAGRAM, YOUTUBE, REDDIT, and many other online forums are a great way to generate traffic. These platforms have some unique visitors which you’ll not find on Facebook or twitter and therefore can be handy to generate visitors.
This is one of the most important factors that has the potential of making or breaking an associate website. Search Engine Optimization is extremely important as search engines like Google are still the primary driver of the traffic to a website. If a website has good SEO content, it ranks higher on Google and this increases the traffic manifold.
The absence of good SEO will stall the content projection and it will be difficult for a website to generate leads. There are many SEO tools available in the market and its better for an associate to get some basic knowledge about SEO. If required, a professional can also be hired for SEO research and optimization.
Keeping Affiliate Marketing the only source of income
Last but not the least is about supporting yourself financially. Do not depend only on affiliate marketing. It is indeed a passive income but there are great variations in the income you generate throughout the year. Sales go up and down and can be a problem if you are depending on affiliate marketing only.
Make sure you have other sources of income to support yourself when sales take a nosedive.
There are plenty of options available when you are working in the digital world. We have discussed many in our other guides which can be helpful for you if you are trying to diversify your income sources.
To sum up the Common Affiliate Marketing Mistakes, affiliate marketing is a great way to earn passive income and the process is fairly simple. But the success does not come easy as there are many factors involved. Many affiliates with great potential make silly mistakes which ruin their career. It is better to read into affiliate marketing in detail to learn about all the details.
Mistakes made by other associates must be a source of learning. The amazing ability of humans to create wonders comes from this simple fact. We learn from each other. We share information and impart knowledge and experience to others. Without this ability, we would not have achieved what we have in this world.
Make sure you keep the doors for knowledge and learning open, learn from your mistakes as well as others’ mistakes to improve your work. Perfection might be impossible but aiming for perfection makes our work the best in business.