Big 5 blogging skills for digital marketing professionals are essential elements of your blogging and digital marketing career.
This article will explore what they are and how they’ll benefit you as a digital marketing professional.
Imagine a world where you can sit on your couch, sip coffee, and see the magic of blog marketing work.
It’s not a magical world, but If you’ve done an excellent job blogging, you’ll be watching those earning graphs go up with time. All while you’re sipping your coffee, sitting on your comfortable couch!
So many bloggers are trying to make money from blogs but are not doing a great job.
Why are they failing, and why should I succeed? Is there is ‘a secret ingredient‘, like the one that Kung Fu Panda talks about? Well, if you’ve seen Kung Fu Panda, then you know that there isn’t any secret ingredient at all.
The only thing you need is a set of skills that help you create a blog that works wonders.
The kind that makes your income graphs reach cloud 9! The bloggers you envy and the one that inspires supernatural powers did not sanction you. They work intelligently, that’s all.
And, in this article, we’re going to explore the Big 5 blogging skills for digital marketing professionals that you must learn before reaching the state mentioned above.
Now, let’s take a look, shall we?
Big 5 blogging skills for digital marketing professionals
1- Analytical skills for digital marketing professionals
An analysis is required at every stage of blogging. Before starting a blog, at the beginning phase, before publishing content, after posting content, and during the operational working of the blog.
In a way, analysis is your eyes and ears in digital marketing. We’ll briefly discuss the specific skills you must have if you want to be the best blogger.
a. Competitor Analysis
These are the essential skills that you need. Competitor analysis is required at every stage of a blog’s life.
You must know the competition in your niche, how good the content is already on the menu, what faux pas your competitors have made that you can exploit, etc.
This analysis can be conducted through intuition or many tools available on the market. When it comes to tools, you can rely on SEMrush, Ubersuggest, and Ahrefs.
These tools will give you insights into keywords, content, and topics your competitors are doing well in or have missed altogether.
b. Market analysis
The subsequent analysis skill you need is analyzing the market. This includes the potential for your niche, cost-per-click, the interest of investors, and monetizing opportunities.
You may be passionate about a niche, but there is no earning potential for that particular niche. This will make it difficult to monetize your blog.
On the other hand, there could be a highly lucrative niche, but you’re clueless about it. Starting a blog in such a niche will also be a blunder.
Therefore, select a niche that you know about and that also has to earn potentially.
c. Content analysis
The next skill in the analysis category is content analysis. This requires a thorough content marketing strategy, pre and post-publishing analysis, competitor content analysis, and so on.
In this area, you need to know what your competitors are doing and improve or innovate.
If they are using any techniques and tactics that are useful to you? Is there any loophole in their content that you can exploit? Are they publishing long or short articles? This bit of information will help you frame your content better.
Also, you need to analyze the impact and popularity of your content. Social signals can be an excellent way to learn about that. Google Analytics is another helpful way to find out if a particular article or video is doing great or not.
2- Keyword research and SEO skills
Next is the keyword research skill that comes under a broader category of SEO. Here, we’ll only focus on keywords essential for content analysis, competitor analysis, and market analysis.
Also, this skill will help you rank better, and this will generate a lot of traffic for your blog.
Keyword research can be done manually by analyzing customer needs and what they are looking for in your product.
For example, let’s say you’re starting a blog about shoes. In this case, you should know relevant categories, content, search words, problems, and questions your customers might have?
This way, you can naturally add those words to your content, and it will be good to go.
But, this is a lengthy process, and you’ll miss many essential keywords in the process. For this purpose, you can use some software and tools.
a. Software and tools
We’ve already discussed SEMrush, Ahrefs, and Ubersuggest. Let’s look at a couple more that are highly recommended.
Keywords Everywhere: This is one of the best tools on the market. It gives you great insights and ideas about keywords.
The Moz: This is a simple tool that comes with a Google Chrome extension. Make sure you learn to use it; it’s highly effective.
Check out our article on platforms and tools for successful blogging in digital marketing.
3- Great writing skills for digital marketing professionals
This skill is essential for bloggers who want to publish their content. We say this because many bloggers outsource their writing work.
This can work if you’re working on a creative design or some other kind of blog.
That way, you can focus on your work while a professional writer can help you with writing work. For this purpose, you can hire an expert from Fiverr.
Otherwise, if you’re a writer yourself, you need to improve the following skills.
Write in impeccable grammar. Nothing puts off your blog visitors that wrong and faulty grammar.
This is clear from the fact that people promptly correct any grammar mistakes in speech. On a professional blog, this is an unpardonable sin.
So, make sure you write well, with good expression and exceptional skill.
This is another vital skill to learn for a writer. Consider the Structure of this article, for example. It has an introduction, proper heading, sub-headings, and good grammar. This is imperative for creating a good impression.
To improve further, you can use these tools.
There are great tools available on the internet that can help you with the grammar and Structure of articles and sentences. The following are two of our favorites.
Grammarly: This is a great tool that helps you with grammar and the delivery of sentences. It can be added to Google Chrome and integrates well with WordPress and your online work.
Hemmingway Editor: This is a beautiful app that helps you write content that readers can easily read. It helps you with passive voice reduction, ease of reading, and persuasiveness.
4- People skills for digital marketing professionals
Next on our list of Big 5 blogging skills for digital marketing professionals are people skills.
These soft skills help you get along with people in a way that benefits your business. Lets’ take a look at some of the most important ones.
You need to convince people to purchase your blog, which can only happen if your content and tone are persuasive.
A good tip in this regard is to add a call to action to your content.
Excellent Communication can sell an average idea, while bad Communication can ruin the effect of a great idea. This works at every stage of your blogging career.
Make sure you connect with your customers on a personal level and try to solve their problems. This way, you’d be adding value to their lives.
c. Problem-solving skills
This skill comes in handy in blogging as you navigate through the complex problems related to blog marketing. As a digital marketer, you must also know how to solve your customers’ issues too.
d. Conversion Rate Optimization (CRO)
Digital Marketers should have the ability to drive traffic to the site and the conversion of the customers. CRO tests the web pages, CTAs (Call to Action) tone, and copy. This helps to determine the strategy and converts them into the best.
This helps for designing the website, a good user experience, and good copyrighting ability.
5- Marketing Skills for digital marketing professionals
Finally, you’ve done everything right, created high-quality content, have excellent communication skills, and did a great job at SEO. What’s next?
Next is marketing your marketing blog. Yes! It would help if you marketed your digital marketing blog. This is not a choice, and it’s a necessity.
Besides, if you can’t market your blog, how on earth will you sell other people’s products or services?
So, you need at least some basic skills to get your blog marketing to get going for marketing. Let’s discuss some of the basics that you must cover.
a. Funnel marketing
Funnel marketing is a step-by-step marketing process that helps customers reach the product and make a purchasing decision.
It starts with ads, banners, paid promotions of your content or blog through social media or by word of mouth.
Once the impression reaches the customers, they then check out what’s inside the box of that ad.
Once they do, they reach your blog or website landing page. From there, they decide to either stay and check out some more content or take a leave.
Here, the content on the landing page is essential. IF they decide to stay and read some of your articles or creative content, they might make a purchase. This completes the process called funnel marketing.
Make sure you read this phenomenon in detail and learn this skill for a better conversion rate.
Final Advice on blogging skills for digital marketing professionals
Big 5 blogging skills for digital marketing professionals are a must for every online marketing professional.
However, these skills are not the only ones available. These are just the important ones. So, make sure you don’t just rely on these and stop learning from others. For more skills, visit our courses page.