We’ve brought the 7 best inspirational books for all the content marketing professionals. A smart person learns from their experiences; a wise person learns from other people’s experiences. And, one of the most effective way of learning from other people’s experiences is reading books. In inspirational books, the experts give us the nectar, the most important lessons, they have learned in their life. In that way, we can learn about a person’s life experiences within a month. That’s pretty awesome, right? In addition, book reading helps you in making good decisions. There are several examples that you can relate to your life and thus make a better sense of the process. With similar situations that the author had to deal with, you learn better responses to your challenges. Besides, there is much to learn from your field that you can only find in quality books. There is a reason why readers are called leaders. It’s all about learning more and more about the work that sets you apart from others. This eventually helps you become the top performer and thus a leader in your field. With this in mind, we have brought the best inspirational content marketing books.
Best inspirational content marketing booksBelow is the list of top 7 best inspirational and motivational books to read in content marketing. There are a lot of great books in the market but we selected the ones that benefitted us the most. These are carefully selected books that will enhance your understanding of the field, its concepts, its challenges, and the opportunities it has in store for you. These books will help you with all the aspects of online marketing including social media and other forms of digital marketing. Let’s start with our top 7 inspirational books in content marketing.
1- Epic Content Marketing by Joe PulizziJoe Pulizzi is one of the starters of content marketing. He started content marketing right after Google came along and has an extensive experience. He’s the founder of Content marketing institute and has worked for many clients all over the world. In his book, Epic Content Marketing, he explains the principles, strategies, tactics, skills, and rules of content marketing. His insights are extremely valuable as he is one of the finest content marketers in the world. This is our first among the 7 inspirational books in content marketing. This groundbreaking book, Epic Content Marketing by Joe Pulizzi, outlines the methods and techniques to outshine your competitors. It tells you how you can break through the clutter of content marketing and become successful with marketing less. No doubt, this is one of the best inspirational content marketing books available.
2-Content Inc. by Joe PulizziThis is the second book among the 7 inspirational books in content marketing. This is another great read from Joe Pulizzi. It outlines a six-step process for building a business. His focus is always on entrepreneurs but he is sick of traditional and banal approaches, for that reason, his book presents simple and practical ways to create a business through great content marketing. The basic theme of the book is to build a company by building an audience and creating great value-based content for them. His six radical steps are:
- The “Sweet Spot”: This is the identification of your talent and abilities, and your passion.
- Content Tilting: At this step, you tilt towards the place where there is less or no competition.
- Building the Base: Here, you establish the core of your business. It can be a website or a blog or a channel etc.
- Harvesting Audience: This is where you use tools and channels to reach out to your customers and make them stick to your business.
- Diversification: Here, you expand your reach into other channels of content marketing
- Monetization: Now, you have gathered enough traffic, you can start thinking about making money.
3-Everybody Writes by Ann HandleyAnn Handley is well-known among the content and digital marketers around the online world. In the digital world, she has been among the top performers herself and knows ins and outs of content marketing. She has been featured in Entrepreneur Magazine and is working with MarketingProfs. On top of that, she is the author of more than five books. She has written this one of the best inspirational content marketing books. In this book, Everybody Writes, she gives us clues to the most effective content marketing strategies. With her experience and insights, she gives some great tips for writing engaging and meaningful content. She is a big fan of creativity and emphasizes this point rigorously in Everybody Writes. The full title of the book is, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and is a must-read for content marketing professionals.
4-They Ask You Answer by Marcus SheridanMarcus Sheridan, dubbed a “web marketing guru” by the New York Times, is a big name when it comes to marketing in the digital world. He is the founder and president of The Sales Lion. His career in content marketing is an envy for many is he has a lot of respect around the online marketing world. He has inspired many new and rising individuals and has helped them become successful. He is also an author at The Entrepreneur Magazine and is a content marketing speaker. His book is a must-read for both, new and experienced content marketers. The insights he provides are valuable for anyone wanting to become successful in this field. Highlights from “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer” include,
- Importance and methods of web presence for a company
- Building trust with the customer that creates a loyalty
- Tactics that worked for every industry in line success